Apple: Aggressively Cool

17 years ago - #music

I've been seeing the new iPod commercials a lot lately. The new song is quite catchy. I thought I'd do a search and see who the band is. I'm never surprised when I don't know current bands - I stopped being impressed with popular music a long time ago. I barely ever recognize the music acts on Saturday Night Live anymore.

Anyway, the band playing in the iPod commercials is "The Fratellis". And get this - their albums aren't even released in the U.S. yet! There's an EP of some of their songs that you can get on iTunes, but if you want the full CD, you have to wait until March. It's a band from Scotland and they've apparently hit it big out there. According to a reviewer on Amazon, all of their songs are ridiculously catchy. I pre-ordered the CD on Amazon. How aggressively cool is Apple to select a song for their new iPod commercials using a CD that isn't even released in the U.S. yet? It's almost frightening.

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I'm at a wedding at the Palace Hotel of Gossip Girl fame. A string quartet played "The Rainbow Connection."
This was my second attempt at making a CD mix. I really felt like I hit my stride on this one. I borrowed lots of film clips "Beyond the Valley of the Dolls" and "Blood Sucking Freaks". And the music is a bit more focused - clearly hitting more of the late 60's and 70's psychedelia.